A recent report by Google India has revealed that online shopping to India, growth in consumer interest was almost 128% during the 2011 and 2012. An astronomical improvement compared to a value of mere 40% the previous year. As the mobile internet user base in India is also growing steadily at least 30% more people are now mobile shopping online India and people within the age group of 20 to 50 are found to spend most on making online purchases. As per the study, approximately 90% of total Indian consumers are aware of online shopping and plan to buy products online and that shows clearly the huge prospect that Indian online shopping industry still has in store.
The research conducted by Google certainly throws some revealing light on the online shopping websites of India and also on their customer base and customer behavior. Though mobiles and electronic products are most searched products but clothes and apparels are the highest selling products accounting for close to 33% of the total products sold by the top online shopping websites in India. Mobile handsets and other gadgets come second with 28% of the total market share. Along with these two, personal care and beauty products, books and home improvement products are the highest selling.
As for the motivating factor online shopping India cash delivery has come up to hold the most prominent and also the most important position. Along with this competitive price tag, free or affordable shipping, quick delivery and full money back on product return policy are the other factors responsible for the ever growing popularity of online shopping India mobile . With online shopping in India with cash on delivery and easy product return customers can now actually touch and try a product before confirming a purchase. This can effective remove the fear of getting delivered with faulty products and also the risk of sharing their banking details online.
Due to massive growth experienced in niche product categories like mobile handsets are among the fastest growing among all products sold online. The frequency of purchase for online shopping in India for mobile is also pretty high and apart from cash delivery, paying through credit or debit card is found to be the most preferred mode of payment for Indian online customers. The current trend surely reflects the prospect of steady growth for years to come and the industry of online shopping of mobile in India is certainly expected to have a bright future ahead of it.
Apart from clothes and apparels and mobile shopping online shopping of shoes in India is also hugely popular. This is the best available option for purchasing branded footwear from major international brands and even people living in the smaller cities and towns have equal access to these products like their big city fellows. With mobile online shopping in India you certainly save a lot of time and effort and can also buy products that are normally available in the local market of most second tier India cities.
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